I’ve spent nearly 20 years helping women transform not just their wardrobes but also how they see themselves. For me, a signature style is far more than a collection of outfits – it’s the foundation of your personal brand and a powerful tool for building confidence.
What is a signature style – and why does it matter?
Your signature style is your personal calling card. It’s not about chasing trends or wearing expensive labels; it’s about creating a look that feels authentically you. How you dress is a language, and every outfit you wear communicates something about who you are before you’ve even said a word.
Think of your style like a brand – consistent, intentional, and unmistakable. For example, Jo Malone’s packaging is instantly recognisable and signals quality. Your wardrobe should do the same, reflecting your personality, values, and aspirations – whether you’re dressing for work, meeting friends for drinks, or just running errands.
I once worked with a client who led a major publishing house but dressed like an office junior. She had that penny-drop moment when she realised her appearance was undermining her authority. Once we aligned her style with her seniority, it transformed how she was perceived – and how she felt. Her confidence soared, and she showed up with renewed purpose, both in her professional and personal life.
When you dress with intention, it’s transformative. You feel more empowered, more focused, and more aligned with your goals.
Boosting confidence through fashion
Confidence in fashion begins with authenticity. My advice is simple: wear what feels right for you, not what others say is fashionable. Trends come and go, but your personal style should always feel like yours. Whether it’s a go-to dress for drinks with friends or a laid-back weekend outfit, your style can empower you wherever you go.
One of the tools I use with all my clients is what I call the “Five-Word Style Manifesto”. It’s a declaration of intent for how you want to show up in the world. Choose five words you want your image to project – like “creative”, “professional”, or “approachable”. Then, use those words as a filter for every purchase or outfit. If something doesn’t fit your manifesto, it’s not for you.
This approach isn’t just about clothes; it’s about consistency. When your style reflects who you are, it naturally amplifies your confidence and presence.
Using clothes as a communication tool
I firmly believe your wardrobe is one of your greatest communication tools; the key is to align your outfits with the message you want to send. You don’t need an expensive wardrobe to make it work.
For example, if one of your five words is “approachable”, you might lean into soft fabrics, warm colours, or more relaxed tailoring. These choices send subtle but powerful signals, building what’s often called the “like, know, and trust” factor.
When your style is intentional, it not only helps others connect with you but also reinforces how you see yourself. It’s a simple yet powerful way to take control of your narrative.
